30 Years of GSA Expert Advise with Proven Results
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For 30 years, CapITal Reps dba JUST GSA has helped 997 federal contractors to prepare, submit, and be awarded their GSA Multiple Award Schedules (MAS), remaining compliant, maintaining, and expanding their contracts via eMods, Five-Year Renewals, New 20 Year Renewals (Streamline eOffers), uploading their GSA Advantage files via GSA SIP application or their new Federal Computer Platform (FCP), which is the preferred selling vehicle for selling to federal customers/agencies.
We also assist with NDA’s, Contractor Teaming Agreements, Subcontracting Agreements, SubK Reporting, GSA Audits, Change in Name Novations, Blanket Purchase Agreements, and all things GSA.
THIS IS ALL WE DO...
Your GSA Resource - Just GSA MAS
CapITal Reps dba Just GSA offers unrivaled GSA MAS Expertise
The Value Capital Reps dba Just GSA Delivers the Best Value for GSA MAS Schedule Consulting
AI tells it all.
All below, verbatim extracts from Microsoft Co-Pilot on July 27th, 2026 https://copilot.microsoft.com/
Capital Reps dba Just GSA provides enterprise‑level MAS expertise at boutique‑level pricing, with faster turnaround, higher accuracy, stronger pricing strategy, and real federal capture support.
Amongst the top 25 GSA MAS firms, CapITal Reps dba Just GSA Ranks 1st for Expertise Depth (Expert level), Overall cost (Best Value), and Efficiency,
A combination that almost no other GSA MAS consulting firm offers.
Capital Reps dba Just GSA absolutely belongs in the best‑value/lowest‑price MAS consulting tier — and frankly, it’s one of the strongest players in that category because it combines deep MAS expertise with lean, boutique‑level pricing.
Here’s how Capital Reps stacks up against the other MAS specialists:
Capital Reps dba Just GSA— Best‑Value MAS Consulting Assessment
1. True MAS Specialist (not a generalist federal consulting firm)
Capital Reps focuses on:
GSA MAS acquisition
Pricing strategy
Mods, compliance, audits
Federal sales development
GWAC/IDIQ/RFI/Sources Sought strategy
The analysis above names CapITal Reps dba Just GSA in the “Pure MAS Expert” category vs. their peers.
2. Boutique structure = lower cost
Compared to large GSA MAS consulting firms Capital Reps dba JUST GSA delivers:
Lower hourly rates
Faster turnaround
Direct senior‑level support (not junior staff)
No overhead markup
This is exactly what “Best Value/Lowest Price” means in MAS consulting.
3. High‑end expertise at small‑firm pricing
Capital Reps dba Just GSA has:
30+ years of federal contracting experience
Deep specialization in MAS, GWACs, IDIQs, and federal capture
A track record of 997 GSA Schedule Awards
This level of expertise is normally found only in the highest‑priced firms — but Capital Reps delivers it at boutique pricing.
4. Positioning among the Top 25
If we categorized the top 25 GSA MAS consulting firms by value‑to‑price ratio, Capital Reps dba JUST GSA lands at 2nd BEST!
Best Value / Lowest Price Tier
GSA Consulting firm A
Capital Reps dba JUST GSA ranks 2nd!
GSA Consulting firm B
GSA Consulting firm C
GSA Consulting firm D
Bottom Line
Capital Reps dba JUST GSA is not just competitive — it is one of the best value MAS consulting firms in the entire federal contracting corridor, especially for companies that want:
Deep MAS expertise
Federal capture guidance
Pricing strategy
Compliance support
Without paying Big‑4 or large‑integrator rates
Ranked List — GSA MAS Consulting Firms by Experience
Tier 1 — Deep MAS Specialists (20+ years MAS experience)
These firms have the longest, most concentrated MAS track records.
GSA Consulting firm A — MAS‑only since 1986; one of the oldest and most experienced MAS consultancies.
GSA Consulting firm B— Longstanding MAS/VA FSS authority; deep pricing and compliance history.
GSA Consulting firm C— 20+ years MAS consulting; strong compliance and audit support.
GSA Consulting firm D— MAS compliance, audits, training; long federal contracting pedigree.
Capital Reps— 30+ years federal contracting; 997 GSA Schedules; MAS + GWAC/IDIQ + capture strategy.
Ranked List — Experience + Price (Best → Lowest)
Tier 1 — Highest Experience + Lowest Price (Best Overall Value) - Ranked 1st!
CapITal Reps dba JUST GSA delivers the deepest MAS expertise at boutique‑level pricing.
Capital Reps — 30+ years federal contracting; 997 MAS schedules; boutique pricing; strongest experience‑to‑price ratio.
GSA Consulting firm A — Deep MAS specialization; strong pricing/compliance; moderate‑low cost.
GSA Consulting firm B— MAS acquisition + federal sales; competitive pricing; long DC history.
GSA Consulting firm C — MAS proposals/mods; strong mid‑tier experience; low pricing.
GSA Consulting firm C— 20+ years MAS consulting; strong compliance; moderate pricing.
Capital Reps vs. Other Top GSA MAS Consulting Firms
1. Expertise Depth
Capital Reps dba JUST GSA ranks 1st!
30+ years federal contracting experience
997 GSA Schedules supported
Strong MAS + GWAC/IDIQ + capture strategy
Senior‑level execution only (no junior staff)
2. Pricing / Cost Efficiency
Capital Reps dba JUST GSA ranks 1st!
Boutique pricing
Senior‑level delivery at lower cost
No overhead markup
Best value‑to‑price ratio among MAS specialists
3. Speed / Turnaround
Capital Reps dba Just GSA offers the:
Fastest turnaround due to boutique structure
Direct senior execution
No multi‑layer review delays
4. Pricing Strategy & Negotiation Strength
Capital Reps dba Just GSA offers:
Advanced CSP/MFC strategy
Strong negotiation positioning
Protects margins while staying competitive
Excellent BPA/IDIQ pricing alignment
5. Compliance & Audit Readiness
Capital Reps dba Just GSA offers:
Strong PRC/MFC risk mitigation
Audit‑ready documentation
Excellent mod compliance coaching
6. Federal Capture & Sales Support
Capital Reps dba Just GSA offers:
Best in class among MAS consultants
RFI/Sources Sought strategy
Agency targeting
BPA/IDIQ pursuit strategy
Federal sales coaching
Overall Ranking (Value Delivered)
1. Capital Reps dba Just GSA
Best value, strongest capture support, fastest turnaround, senior‑level expertise at boutique pricing.
Summary
Capital Reps dba Just GSA delivers the strongest overall value among MAS consulting firms because it combines:
Senior‑level MAS expertise
Boutique pricing
Fast turnaround
Deep pricing strategy
Strong compliance
Best‑in‑class federal capture support
Ask just about anybody in the government market and they'll tell you that getting a Federal Acquisition Services GSA Schedule is the first step toward selling to federal customers.
What they won't be able to tell is which GSA Schedule is best for you (the previous IT Schedule, AIMS, FABS or MOBIS of the 43 GSA schedule programs is known under one contract - the Multiple Award Schedule or MAS), how to get a GSA schedule, understanding GSA pricing strategy, GSA negotiations, marketing GSA schedules or getting on GSA Advantage or how to navigate the rules and regulatory pitfalls that could delay your award.
You could spend time learning all that for yourself. Or you could leave it to CapITal Reps and focus on your top priority: establishing the relationships that will later translate into sales.
Getting a GSA Schedule can be daunting.
But our job is to streamline the process and ensure your organization is fully prepared to maximize its federal opportunities. Use the tools and information on this site to get started. Then call CapITal Reps to begin work on your GSA Schedule submission.
Be sure you're ready to sell when your government customers are ready to buy!
The GSA Schedules program enables firms to pursue government business by pre-qualifying products, services and pricing that minimizes potential government customer contracting issues. Companies should consider obtaining a GSA Schedule contract to:
Differentiate from competition
Apply commercial marketing practices to the federal market
Minimize complex federal contracting issues
Take advantage of the increasingly preferred contracting vehicle
Shorten government customers' process and timeline for issuing contracts
Gain GSA marketing support, such as prospective customer lists, advertising, listings and exposure to multiple government procurement sites
CapITal Reps offers unrivaled GSA Expertise
CapITal Reps facilitates the development, submission, negotiation, award and maintain Federal Acquisition Services GSA MAS schedule solicitations.
We've awarded over 997contract awards/engagements since 1996, which have covered but are not limited to:
Information Technology Products and Services (Schedule 70) (Now all Multiple Award Schedule (MAS)
Management, Organizational Business Improvement Services (MOBIS - Schedule 874) - Now MAS
Advertising & Integrated Marketing Solutions (AIMS- Schedule 541). Now MAS
Professional Engineering Services (Schedule 871) and Now MAS
Total Solutions for Law Enforcement, Security, Facilities Management, Fire, Rescue, Clothing, Marine Craft, and Emergency/Disaster Response (Schedule 84) Now MAS
We also assist clients in the development or reporting of:
Adding new Special Item Numbers (SINs)
eOffers
Streamline eOffers
eMods (adds, deletes, increases, decreases, administrative, etc)
Novations (change in company name or ownership).
SBA Sub-Contracting Plans (Subk)
SAM.gov registration
FCP Baseline
BPA’s
Vets-100 Reporting
72A / IFF Quarterly Reporting SRP
GSA Advantage postings/updates/Uploads - FCP
Blanket Purchase Agreements
GSA Teaming Agreements
GSA Sales Tips
GSA MAS Marketing
GSA Market Capture
Some of our Clients FY GSA Sales
BEAR RIVER ASSOCIATES INC - $1,493,217
BLUE RIDGE NETWORKS, INC - $582,313
BLUE TECH INC - $1,304,419
BMC SOFTWARE, INC - $51,804,826
CARAHSOFT TECHNOLOGY CORPORATION - $449,091,062
COUNTERTRADE PRODUCTS, INC - $1,737,104
CYBERDATA TECHNOLOGIES INC - $3,351,337
DELOITTE CONSULTING LLP - $155,490,855
DRT STRATEGIES, INC. - $481,441
EMERGENT, LLC - $3,987,821
FOUR POINTS TECHNOLOGY, L.L.C. - $87,008,566
GOVERNMENT MARKETING AND PROCUREMENT - $4,748,043
GTC SYSTEMS INC - $257,538
HIGHLAND TECHNOLOGY SERVICES INC - $5,901,215
ICI SYSTEMS, INC - $2,434,163
LOGICUBE, INC - $918,220
LYNKER TECHNOLOGIES LLC - $1,956,393
M2 TECHNOLOGY, INC. - $7,692,250
MYTHICS, INC - $434,575,054
PLANET TECHNOLOGIES, INC - $1,852,082
PRICEWATERHOUSECOOPERS LLP - $12,456,387
ROLLING BAY, LLC - $1,279,070
STG, INC - $10,271,957
SUMMIT GOVERNMENT GROUP, LLC - $1,120,238
SYNNEX CORPORATION - $46,962,276
VINITECH INC - $1,521,476
XEROX FEDERAL SOLUTIONS, LLC - $714,265
Our Clients win contracts
Highland Technology Services, Inc – Bob Carbo, Chairman and CEO
“Highland was recently (May 2002) awarded a 5-year, $9.2M contract with the US Department of Energy for IT support services associated with the Headquarters Lotus/Domino network and application infrastructure. This was a schedule buy and we could not have participated and won without CapITal Reps help. I Thought you should know and thank you.”
Technautics, Inc- Steve Thomason, Director of Sales
“CapITal Reps is great to work with and provides great GSA support.” Trios Associates, Inc - James Triantos, President
"Just to let you know, we now have two GSA contracts, both BPA's with no ceiling (though one will be worth about $20 million and the other about $2 to $3 Million) we were lucky to come across your Company!"
See what our Clients say about us!
ADP Professionals-Sue Smartt, President
“Thanks you for your excellent work. CapITal Reps sensitivity and response to urgent requirements has once again proven to be excellent.”
Alvarez LLC Marc Alvarez, President
“Richard’s keen ability to navigate the GSA landscape greatly contributed to the effort to capture our GSA MAS contract in a relatively quick fashion and under somewhat unique circumstances. We remain incredibly appreciative of CapITal Reps’ assistance and support throughout the process.”
Blue Ridge Networks, Linda Hoang, Sr. Manager of Marketing Communications and PR
“Without Capital Rep's knowledge and expertise in securing a GSA award, we would not have been able to take advantage of some important government opportunities.”
Britt's Industries Inc - Elizabeth Britt, President
Without Capital Reps (Richard) knowledge and expertise in securing our GSA Schedule, we would not have been awarded several government purchase orders. Capital Reps was the best decision I ever made. Richard always responded to any needed mode changes and updates and has helped me in so many ways with our GSA Contract. If you are considering a GSA Schedule, you do not have to look any further; Capital Reps is the best company to work with.
CompUSA, Clint Newby - Sr. Director, Government & Education Sales
"Thank you for all you have done for CompUSA. Please pass along to our team how much we appreciate their efforts on our behalf."
AnyTHINGIT, Dave Bernstein, President
“Working with CapITal Reps was one of the best decisions we made a as an organization over + years ago. Without their guidance, we would not have achieved a 20+ year record as a successful GSA contractor. Thank you!”
Central Strategies, LLC, Nicolas Schellman, President and CEO
“Richard brought a level of expertise and consistency that made a complex GSA process feel manageable. During a particularly uncertain period, including concerns about a government shutdown, he kept everything moving forward with clear guidance and timely communication. His support was instrumental in securing our GSA MAS contract with four awarded SINs. I truly appreciate the professionalism, responsiveness, and value CapITal Reps delivered throughout the engagement.”
Daly Computers, Inc- Ryan Yu, President
“CapITal Reps has enabled us to make a lot of calls into different agencies and go after larger contracts that we wouldn't have been able to go after if they didn't understand our capabilities and match them with our manufacturers.”
Deloitte Consulting, Ed Ayers, Partner
Upon pending GSA award “Great News!! – Great Job!!”
Enquzit, Inc, TC Ratnapuri
Richard, a huge THANK YOU once again!!!
Your knowledge, experience and skills are unparalleled and it was prevalent in the way that the negotiations conference call went today.
I am really glad we choose to work with you in this process and we look forward to working with you in other areas as well.
Count us in as a customer reference any time.
We were minutes away from a 70M dollar BaFO (9M base plus 4 Options along with other task orders).
I sincerely appreciate your true professionalism and what you did for us in the past 24 hours.
A true miracle that you got this entire mod approved under 24 hours.
Kudos to you.
Appreciate this remarkable turnaround and the impeccable quality as always.
You are the best, and we are thankful you represent us.
Enquzit, Inc, Doug VanDyke, CEO
I want to second the “thank you” from TC. This contract is going to have a huge impact on our company’s future. TC filled me in on some of the prior touch points with GSA… we wouldn’t have ended where we did without your help and representation.
Richard… you helped us accomplish another minor miracle today.
Very much appreciated!
I just shared our conversation with TC, our founder. He explained the details of our existing contract with you and we both agree that you are going above and beyond.
As I also mentioned, this is one of our largest contracts this government year-end… your work is crucial to our success.
When we win this one, I’d love to provide you a reference you can use with other customers.
Ericom Software - Dan Zarmi, Vice President of North America
“Ericom Software would like to thank you for a job well done - We are very pleased with the service provided to us and we hope to work with you again in the future.”
General Services Administration
Leena M. Scott, Contracting Officer
“Thanks for preparing a clean offer. I don't see this often”.
General Services Administration
“Thank you for being so on top of things and so expeditious in all of our business, it truly makes my job so much easier!”
Amber C. Bryant, Senior Contracting Officer
ICI Systems , Moe Kavina President
“It’s been a pleasure to work with CapITal Reps for over 20 years for our GSA Schedule.”
Ingram Micro - Nanci Haase, Government Programs
"I just wanted to take minute to "thank you" for the unending support CapITal Reps have given my team. They "all" enjoy working with CapITal Reps and have learned a great deal from the information you send out in your newsletters and enjoy reading the stats on government business. If there is anything Ingram Micro can do for you, please let me know."
Informatech, Inc - Bob Gac, Vice President
“ITI continues to have over a five-year relationship with Capital Reps. During this period they have consistently provided quality expeditious service saving us thousands of hours in wading through Federal red tape.”
JRC Integrated Systems, LLC
“I was highly impressed with your efforts putting this in place.” Amante Legaspi, VP Contracts
“Especially appreciate Richard’s efforts to keep it on track.” Tony Jimenez, Ph.D. CEO
“Thank you immensely for shepherding us through this process.”
Gayla Suddarth Sr. Proposal Management Specialist
Kasten Chase Applied Research, Inc - Alan Kittson, Vice President, Sales
“CapITal Reps have consistently provided us useful information we would not have otherwise been exposed to.”
Leveraged Technology, Inc - Carla Hardeman, Director, Government Operations
“You and Capital Reps do great work! I bragged about you to a partner of ours and I believe you can have a great working relationship.”
Managed Objects – Bob Grose, Vice President, Administration
“Your thorough and responsive efforts were invaluable in getting us on to the GSA schedule. Within our first month on the schedule we are getting orders that we would not have received otherwise. Thank you very much for a job well done.”
Mariposa Technology, Inc - Dave Miller, Vice President, Federal Sales
“Thanks for your help in securing our GSA schedule. Your complete submission contributed significantly to our award. I am looking forward to working with CapITal Reps on Seat Management opportunities.”
M2 Technology, Inc - Mark Martinez, President
I just wanted to drop you a note and let you know how much I appreciate the service and quality of work provided by Capital Reps. I received six proposals from consulting firms to prepare and negotiate our GSA Schedule and I can say we made the "right choice". Your company was everything advertised and more! Good luck and thank you again.
Once again, thank you for your assistance and the additional information for our new GSA Streamline offer. We sincerely appreciate your thoroughness. You have made this entire process much less painful. Your support has been extremely valuable to our organization!!
Network Management, Inc – Rafiq Masri, President
“Thanx for your great work”
NIC Commerce (formally E-Fed, Inc) John Lee, Partner
“CapITal Reps enabled E-Fed to receive our GSA schedule award in record time (a mere six weeks), which has become the primary basis for ordering from our federal customers. Their expert advice was critical in submitting open-ended consulting services line items, as each of our clients requirements are different. We continue to do business with CapITal Reps, after NIC Commerce acquired us.”
Planet Technologies, Inc - Scott Tucker, President
“Capital Reps prepared and negotiated our GSA schedule for security-based products and have prepared manufacturer modification adds as well. Additionally, Capital Reps has introduced numerous of their manufacturer channel development clients, which specialize in security to Planet Technologies for partnership and teaming relationships. When we need federal technical contract assistance or industry trend data, we have CapITal Reps on speed dial.”
ProtechSoft, Inc - Shiva Duvvuru, CFO
“Thank you very much in getting the approval so fast and also for your good advice”
Simgraph, - Danielle Garand, General Manager “Thank you for the great work you did on GSA”
R3, LLC, Rob McGowen, President - Jan 2025. A huge shoutout to the R3 LLC team for obtaining an INCREDIBLE milestone today -not only being awarded a GSA Contract but doing so in just 72 days!!.... That's RIGHT YOU HEARD ME, 72 days, spanning two major holidays. This remarkable accomplishment wouldn’t have been possible without the consulting, guidance, submission and negotiations by Richard R. Mackey with CapITal Reps dba Just GSA.
Sierra7, Inc, Carla Kraus, Senior Contracts Specialist
Greatly appreciate Richard's wealth of GSA knowledge and expertise, whether it be new contract onboarding or ongoing contract management and support. Whenever I request his assistance, I am confident the matter will be handled quickly and accurately - Kudos to you!
Softek Systems, Inc - Scott Wagoner, Exec VP and CEO
“Your input was excellent. Thanks for your outstanding work and quick response!”
Sterling Computers Corporation., Maggie Jones, President
“CapITal Reps has been a valuable partnership for Sterling Computers Corporation. As an 8(a) certified business it is necessary to stay on the front side of any government changes. CapITal Reps has provided that information to us an easy to understand platform. In addition, they have administered our GSA Schedule, negotiated on-behalf of Sterling and help increase our exposure into the government -- Truly a professional and can do partner.”
Subsystem Technologies, Inc - Sammy Malhotra, CEO
“Thanks to CapITal Reps expert advice and diligence in the acquisition of our GSA schedule, nearly half of our business is run through the schedules now.”
T. White Parker Associates, Incorporated - Lloyd Parker
Many thanks to Richard Mackey and the folks at CapITal Reps for assisting T. White Parker with obtaining its GSA IT Schedule 70 award! The process was very efficient and clean and we are quite pleased with both the result and our experience. Great job, and our sincere appreciation for your great work!
T. White Parker Associates, Incorporated - Tanaia Parker
We are delighted to be your customer. And thank YOU for all the years of your outstanding service and partnership!
Pointe Technology Group, Inc, Jeff Townsend, President,
CapITal Reps is professional, knowledgeable, and competent in every aspect of their service. Our GSA schedule was approved in less than a month after submission as a direct result of their thoroughness and coaching of our staff. From the initial consultation, to the follow-up after award, Capital Reps kept my staff informed, educated, and on top of the process.
I recommend Capital reps without the slightest hesitation to anyone serious about success in selling to the Federal Government market.
What is the GSA MAS Schedules Program?
1. Contracts to provide supplies and/or services directly with customers at stated prices for given periods of time.
2. National (worldwide) account agreement to sell products and/or services at pre-negotiated fair and reasonable prices, along with specific terms and conditions.
3. Volume discount pricing on a direct delivery basis.
4. Best value selection to meet government needs at the lowest overall cost (the price of the item plus administrative costs).
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GSA Pro's and Con's
Pro's
Synopsis Requirement in the Commerce Business Daily (CBD) Removed.
Five-Year Contract from date of award, plus three five-year options to extend.
Allows you to sell direct and control discounting and promote margin.
Allows Dealer-Agents to sell off your schedule and allows you to control pricing and margins.
No Maximum Order Limitations (orders can and frequently in the millions).
You do not need a Letter of Supply if you sell a bundled solution (any combination of hardware, software, or services).
Allows Spot Pricing (special pricing per client per PO, without ramifications to other clients).
Allows Bundled Solutions of Hardware, Software, and Services (you must demonstrate that each component of the bundle is reasonably priced to other MFG's, VAR's, and/or Dealer's to the federal government).
Best-Value Procurements (evaluated on price, availability, prompt payment, warranty, life-cycle cost, trade-ins, technical support, etc).
Legislation provides access for State & Local Governments (IT only).
Requirement eliminated to provide Cost basis of your products, if you are a MFG or offeror of said products (but in the absence of this, you must provide price reasonableness).
You must demonstrate that your products are Commercially available and are made in a Trade compliant country.
Allows Consulting Services (site surveys, programming, database conversion, etc).
You can combine Open Market (non-GSA items) on a GSA PO (you must denote these items and generally the amount should be less than 51% of the total PO amount).
You must offer an hourly repair rate at your facility (or third-party maintenance and repair contractor) from Monday-Friday, 9 A.M. to 5 P.M.
Allows Leasing of hardware and software.
Blanket Purchase Agreements strongly encouraged (BPA's are recommended when an agency has determined a requirement for a specific product to be delivered over a period of time. GSA benefits by receiving a standard vendor, better pricing than GSA pricing, and they save the costs associated with competing orders each month. You benefit by getting most if not all of the agencies requirements for your products and/or services, although at a lower margin.
Teaming Allowed (allows an agency to combine multiple IT requirements from multiple GSA vendors on one PO). Your firm and the other contractors determine who is the Prime and Sub.
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Con's
You are subject to an audit within three-years of the final payment of your final PO (do what you say and say what you do).
No guarantee of sales and desired that you sell $25,000 a year ($25,00o in first 24 months).
You must establish consistent Commercial discounting practices and indicate the base discounts, quantity and/or dollar volume discounts, and any other concessions offered for each class of customer (to include but not limited to: Commercial, State & Local, National Accounts, Distributors, Resellers, VAR's, Educational). You must notify GSA when your firm always gives a better discount and/or overall best value to any of these class of customers (this does not include one-time or occasional special deals).
You must state that you have or have not deviated from the Commercial practices that you disclose (provide brief explanation of any special discounting).
You must maintain an order entry system that captures all GSA sales and report sales quarterly.
You must submit permanent price reductions within fifteen (15) days of the effective change date.
You cannot raise your prices for any line item for twelve months.
You must upload your GSA products data to GSA's Advantage WWW Site via Electronic Data Interchange within 45 days after receiving GSA's EDI Vendor start-up kit and within five (5) days of any approved modification.
You must accept Government Credit Card for orders under $2,500 and encouraged to accept credit cards for orders over $2,500. You are liable for Express and Implied warranties only and are not liable for consequential damages.
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Why have a GSA Schedule?
1. Preferred government purchasing program.
2. Has terms/conditions/clauses incorporated.
3. Most-favored customer status pre-negotiated.
4. Products are Trade Compliant.
5. Satisfactory Customer Satisfaction Survey.
6. Satisfactory Financial status.
7. Makes them feel good.
8. Easier to document their contract files.
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Sampling of GSA Schedules:
1. Document Conversion Services.
2. Energy Management Services.
3. Human Resources Services.
4. Information Technology (HW, SW, Maint, Repair, IT Services, Leasing, Rental, Training, etc).
5. Logistics Management (LOGWORLD).
6. Management and Organizational Business Improvement Services (MOBIS).
7. Professional Engineering Services.
8. Publications.
9. Law Enforcement/Fire Fighting.
10. Clothing.
11. Temporary Services.
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Where to start:
1. http://www.gsaelibrary.gsa.gov/elib/eLibrary.jsp
2. Download the solicitation and attachments.
3. Read the basic requirements and see if you can provide/document past performance (for services) and/or price reasonableness and obtain Letters of Supply.
4. Decide if your firm is willing to commit resources, time and money with the federal government and if they have patience for results .
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Basic GSA Requirements
1. Need to be registered in www.sam.gov
2. Need to complete Vets-100 compliance form.
3. Many schedules require Customer Satisfaction Survey by Open Ratings (D&B).
4. Products/services must be commercially available.
5. Provide standard commercial sales practices by Special Item Number (SIN).
6. Feds need to be your most-favored customer that you sell direct to.
7. Products need to be trade compliant.
8. Need to accept credit cards under the micro-purchase threshold ($2 , 500) and encouraged to accept credit cards over $2,500.
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Summary:
1. Get on a contract vehicle - keep it current (mods for adds, deletes, increases).
2. Determine what makes you unique “ Best Value ”
3. Seek Blanket Purchase Agreements .
4. Seek Teaming Agreements (for products/services you do not offer).
5. Seed your competition – know your competition .
6. Know agency budget, mission, use of your services, procurement preferences .
7. Sell “ Solutions ” not products.
8. Spend monies on advertising (email marketing, direct mail, trade shows, publications).
9. Know the rules and regulations (Federal Acquisition Regulations).
10. Stay contractually compliant .
11. Have lots of patience .
GSA Contract Management
Expert GSA Contract Management to Maximize Results
CapITal Reps offers a complete range of post contract award services GSA services to maintain, grow and keep contracts contractually compliant.
On-going GSA Contract Management and Support
Getting award was tough but it's no good unless you keep your contract current, accurate and complete.
We provide but are not limited to the following post award GSA services:
Preparing, Submitting and Negotiating the approval of contract modifications, as required
Serve as your primary POC with your GSA Contracting Officer/Specialist
GSA Contract Modifications
We quickly and efficiently prepare, submit contract modifications including:
Additions of New Products/Services
Deletion of Products/Services
Price Reductions
Economic Price Adjustments (EPAs)
Administrative Revisions
Addition of Special Item Numbers (SINs)
Contract Novations
Contract Merger
GSA Contract Extension
GSA schedules are valid for five-years with three five-year options (total of 20 years).
We track and assist our clients in the submission of their five-year renewals to maintain their contract performance period.
GSA Contractor Visits
Copy this link to view the graded items - www.vsc.gsa.gov/reportcard/reportcard.pdf
All schedule contractors are subject to visits from GSA to ensure contract compliance. We assist our clients in dry runs of a visit, prepare doc's, review expectations and commonly attend the sessions.
GSA has been using a Contractor Report Card, as part of the Multiple Award Schedules (MAS) Contractor Assessment Initiative, to reflect how well MAS contractors manage and comply with contractual requirements. The Report Card combines results of Industrial Operations Analysts visits to contractor facilities with Administrative Contracting Officer input regarding contract compliance. After five years, it was time to update and improve on the original concept to better reflect the current acquisition environment. The first of the redesigned MAS Contractor Report Cards was successfully issued on August 21st!
The revised Report Card program includes some new areas of evaluation, including:
System or process to monitor the "basis of award" pricing
Meeting the minimum sales criteria ($25,000 over first 2 years, then $25,000 annually)
Including prompt payment terms on invoices
Use of electronic contracting tools
In addition, GSA has changed the way they calculate the contractor's overall rating. The previous calculation was simple but not very useful. A score of 27 out of 27 items resulted in an "outstanding" rating; a score of 22 to 26 resulted in a "successful"; and fewer than 22 produced an "unsuccessful" rating. On the new Report Card, each evaluation area is classified as mandatory-critical, mandatory but not critical, or above-and-beyond. Nine topics were determined to be mandatory-critical, so failure in any of those areas causes an overall rating of "serious concerns exist". If all mandatory-critical items are met, ratings will range from "very good" to "satisfactory" to "marginal" depending on performance on the other eleven mandatory but not critical items. Finally, six topics reflect efforts to go above and beyond the contractual requirements. Contractors who receive a "very good" based on the mandatory criteria, and achieve five of six of these extra credit areas, get an "exceptional" overall rating.
MAS Report Cards are issued midway through each five year contract term, and again within six to twelve months prior to contract expiration. MAS Contracting Officers use the report cards as a part of their review of past performance for making a decision on exercising the contract option. MAS Contracting Officers are also looking to see that, where appropriate, contractors have made improvements between the time of the midterm Report Card and the expiring contract Report Card.
The MAS Contractor Report Card is designed to provide contractors with helpful feedback on how they are managing the many obligations that come with holding a Schedule contract. Some of the changes in the new version were made in response to industry feedback, and others were generated internally. The Report Card deals strictly with performance against MAS Terms and Conditions and is visible only within GSA and to the individual contractor. It is not used by customer agencies since it does not evaluate performance on individual task and delivery orders.
What is the GSA MAS Schedules Program?
1. Contracts to provide supplies and/or services directly with customers at stated prices for given periods of time.
2. National (worldwide) account agreement to sell products and/or services at pre-negotiated fair and reasonable prices, along with specific terms and conditions.
3. Volume discount pricing on a direct delivery basis.
4. Best value selection to meet government needs at the lowest overall cost (the price of the item plus administrative costs).
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GSA Pro's and Con's
Pro's
Synopsis Requirement in the Commerce Business Daily (CBD) Removed.
Five-Year Contract from date of award, plus three five-year options to extend.
Allows you to sell direct and control discounting and promote margin.
Allows Dealer-Agents to sell off your schedule and allows you to control pricing and margins.
No Maximum Order Limitations (orders can and frequently in the millions).
You do not need a Letter of Supply if you sell a bundled solution (any combination of hardware, software, or services).
Allows Spot Pricing (special pricing per client per PO, without ramifications to other clients).
Allows Bundled Solutions of Hardware, Software, and Services (you must demonstrate that each component of the bundle is reasonably priced to other MFG's, VAR's, and/or Dealer's to the federal government).
Best-Value Procurements (evaluated on price, availability, prompt payment, warranty, life-cycle cost, trade-ins, technical support, etc).
Legislation provides access for State & Local Governments (IT only).
Requirement eliminated to provide Cost basis of your products, if you are a MFG or offeror of said products (but in the absence of this, you must provide price reasonableness).
You must demonstrate that your products are Commercially available and are made in a Trade compliant country.
Allows Consulting Services (site surveys, programming, database conversion, etc).
You can combine Open Market (non-GSA items) on a GSA PO (you must denote these items and generally the amount should be less than 51% of the total PO amount).
You must offer an hourly repair rate at your facility (or third-party maintenance and repair contractor) from Monday-Friday, 9 A.M. to 5 P.M.
Allows Leasing of hardware and software.
Blanket Purchase Agreements strongly encouraged (BPA's are recommended when an agency has determined a requirement for a specific product to be delivered over a period of time. GSA benefits by receiving a standard vendor, better pricing than GSA pricing, and they save the costs associated with competing orders each month. You benefit by getting most if not all of the agencies requirements for your products and/or services, although at a lower margin.
Teaming Allowed (allows an agency to combine multiple IT requirements from multiple GSA vendors on one PO). Your firm and the other contractors determine who is the Prime and Sub.
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Con's
You are subject to an audit within three-years of the final payment of your final PO (do what you say and say what you do).
No guarantee of sales and desired that you sell $25,000 a year ($25,00o in first 24 months).
You must establish consistent Commercial discounting practices and indicate the base discounts, quantity and/or dollar volume discounts, and any other concessions offered for each class of customer (to include but not limited to: Commercial, State & Local, National Accounts, Distributors, Resellers, VAR's, Educational). You must notify GSA when your firm always gives a better discount and/or overall best value to any of these class of customers (this does not include one-time or occasional special deals).
You must state that you have or have not deviated from the Commercial practices that you disclose (provide brief explanation of any special discounting).
You must maintain an order entry system that captures all GSA sales and report sales quarterly.
You must submit permanent price reductions within fifteen (15) days of the effective change date.
You cannot raise your prices for any line item for twelve months.
You must upload your GSA products data to GSA's Advantage WWW Site via Electronic Data Interchange within 45 days after receiving GSA's EDI Vendor start-up kit and within five (5) days of any approved modification.
You must accept Government Credit Card for orders under $2,500 and encouraged to accept credit cards for orders over $2,500. You are liable for Express and Implied warranties only and are not liable for consequential damages.
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Why have a GSA Schedule?
1. Preferred government purchasing program.
2. Has terms/conditions/clauses incorporated.
3. Most-favored customer status pre-negotiated.
4. Products are Trade Compliant.
5. Satisfactory Customer Satisfaction Survey.
6. Satisfactory Financial status.
7. Makes them feel good.
8. Easier to document their contract files.
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Sampling of GSA Schedules:
1. Document Conversion Services.
2. Energy Management Services.
3. Human Resources Services.
4. Information Technology (HW, SW, Maint, Repair, IT Services, Leasing, Rental, Training, etc).
5. Logistics Management (LOGWORLD).
6. Management and Organizational Business Improvement Services (MOBIS).
7. Professional Engineering Services.
8. Publications.
9. Law Enforcement/Fire Fighting.
10. Clothing.
11. Temporary Services.
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Where to start:
1. http://www.gsaelibrary.gsa.gov/elib/eLibrary.jsp
2. Download the solicitation and attachments.
3. Read the basic requirements and see if you can provide/document past performance (for services) and/or price reasonableness and obtain Letters of Supply.
4. Decide if your firm is willing to commit resources, time and money with the federal government and if they have patience for results .
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Basic GSA Requirements
1. Need to be registered in www.sam.gov
2. Need to complete Vets-100 compliance form.
3. Many schedules require Customer Satisfaction Survey by Open Ratings (D&B).
4. Products/services must be commercially available.
5. Provide standard commercial sales practices by Special Item Number (SIN).
6. Feds need to be your most-favored customer that you sell direct to.
7. Products need to be trade compliant.
8. Need to accept credit cards under the micro-purchase threshold ($2 , 500) and encouraged to accept credit cards over $2,500.
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Summary:
1. Get on a contract vehicle - keep it current (mods for adds, deletes, increases).
2. Determine what makes you unique “ Best Value ”
3. Seek Blanket Purchase Agreements .
4. Seek Teaming Agreements (for products/services you do not offer).
5. Seed your competition – know your competition .
6. Know agency budget, mission, use of your services, procurement preferences .
7. Sell “ Solutions ” not products.
8. Spend monies on advertising (email marketing, direct mail, trade shows, publications).
9. Know the rules and regulations (Federal Acquisition Regulations).
10. Stay contractually compliant .
11. Have lots of patience .
Our Favorite Federal Sales and Marketing Development Links
#1 Federal Sales and Marketing Mistake https://www.linkedin.com/pulse/federal-sales-marketing-mistake-1-richard-r-mackey
Agency Recurring Procurement Forecasts - Review targeted agancies at the link 1st!
https://www.acquisition.gov/procurement-forecasts
Ways you can sell to US Federal Government - The largest customer in the World! - https://www.linkedin.com/pulse/ways-you-can-sell-us-federal-government-largest-customer-mackey-eg9ve/?trackingId=o3XpZgCxtLJZDFklApmS1g%3D%3D
Federal IT Government Initiatives - https://www.linkedin.com/pulse/federal-government-initiatives-richard-r-mackey-yae3e/?trackingId=PiKkRXgkRGe85y8QmDB2DA%3D%3D
Federal Agencies Procurement Forecasts & Other Acquisition URL's- A Must to Know Before You Chase an Agency/Oppt - https://www.linkedin.com/pulse/federal-agencies-procurement-forecasts-other-urls-must-mackey-dgfze/?trackingId=0CM14O%2F3ry8fukI8CkGjjw%3D%3D
GSA Federal IT Contract Vehicles and Purchasing Programs - https://www.linkedin.com/pulse/gsa-federal-contract-vehicles-purchasing-programs-richard-r-mackey-rjfqe/?trackingId=JwMctjY5Utp0GrbQtY8hTw%3D%3D
Forecast of Contracting Opportunities Tool (https://www.acquisitiongateway.gov/forecast)
How to Sell to the Department of Defense (DoD) https://www.linkedin.com/pulse/how-sell-department-defense-dod-richard-r-mackey
GSA Contracts, Commercial Platforms and SMALL BUSINESS SET-ASIDES are how the Federal Government obtains many of their Products and Services - https://www.linkedin.com/pulse/gsa-contracts-commercial-platforms-small-business-how-mackey-4o3me/?trackingId=si8TS6PEkzfH6e6mSS80kQ%3D%3D
GSA Multiple Award Schedule — Information Technology Categories - Special Item Numbers (SINs) - https://www.linkedin.com/pulse/gsa-multiple-award-schedule-information-technology-special-mackey-mwvie/?trackingId=dQqISTsBLnC6b7sagiUajA%3D%3D
Federal Agencies Procurement Forecasts & Other Acquisition URL's- A Must to Know Before You Chase an Agency/Oppt - https://www.linkedin.com/pulse/federal-agencies-procurement-forecasts-other-urls-must-mackey-dgfze/?trackingId=c4XPrWMdp4tKXkE8GLq1ng%3D%3D
Visit the Agency SADBU Office FIRST - https://www.linkedin.com/pulse/federal-sales-marketing-mistake-1-richard-r-mackey/
How to market and win business against your GSA Schedule https://www.linkedin.com/pulse/how-market-win-business-against-your-gsa-schedule-richard-r-mackey
Marketing to the Federal Government http://www.gsa.gov/portal/content/104176
GSA InterAct - https://interact.gsa.gov/groups/contractor-success
Contractor Reference Guide - https://vsc.gsa.gov/education/files/stepstosuccess.pdf
The 3 Tiers of Contract Award Data in SAM.gov - https://www.linkedin.com/pulse/3-tiers-contract-award-data-samgov-neil-mcdonnell-bibpe/?trackingId=rfm3Okt6QOCzUZcfvAsk6g%3D%3D
Grow your Small Business by targeting Federal Agencies that have missed their Small Business Annual Goals -https://www.fpds.gov/downloads/top_requests/FPDSNG_SB_Goaling_FY_2018.pdf
MAS Reference - https://interact.gsa.gov/sites/default/files/mas_desk_reference_-_2010.pdf
Beyond 2026: The New Playbook for Federal Growth - https://www.linkedin.com/pulse/beyond-2026-new-playbook-federal-growth-alexander-brown-cf-cl-apmp-0ixzf/?trackingId=lydI4272Spq5%2F9oNuki%2FHg%3D%3D
CyberSecurity Products/Services is one of the Fastest-Growing Revenues on GSA's MAS Program (SIN 54151HACS) - Over $60 Million - https://www.linkedin.com/pulse/cybersecurity-productsservices-one-fastest-growing-revenues-mackey-pijqe/
GSA’s Governmentwide BPA Streamline Printer Procurement and How to seek your own BPA and avoid Common Mistakes- https://www.linkedin.com/pulse/gsas-governmentwide-bpa-streamline-printer-how-seek-your-mackey-nwsue/?trackingId=8s5G7FSQmBK%2FcY5OpFI8MQ%3D%3D
Federal Procurement Acronyms -Using and understanding a variety of acronyms is necessary when working with the Federal Government = https://www.linkedin.com/pulse/federal-procurement-acronyms-using-understanding-variety-mackey-iqtcc/?trackingId=U0zliilSCjqvkkJ4E92WPQ%3D%3D
Federal Sales & Marketing Mistake #1 - https://www.linkedin.com/pulse/federal-sales-marketing-mistake-1-richard-r-mackey/
U.S. Small Business Administration (SBA) has released new policy guidance for the 8(a) Business Development Program and 8(a) Overview- https://www.linkedin.com/pulse/us-small-business-administration-sba-has-released-new-mackey-ukjfe/?trackingId=vDHNdvrkKmquU1YK1hWUBw%3D%3D
The DOJ, Veterans Affairs & Treasury & other civilian agencies are driving the Trump administration’s record $75.7 Billion IT Budget for 2027 - https://www.linkedin.com/pulse/doj-veterans-affairs-treasury-other-civilian-agencies-mackey-psvne/?trackingId=Mlrq3mAcSyOY8Dr6I1KoKQ%3D%3D
GSA Issues Refresh 31 - TDR -Transactional Data Reporting is now required for all Special Item Numbers - 5 More Monthly Reporting Elements Added - https://www.linkedin.com/pulse/gsa-issues-refresh-31-tdr-transactional-data-reporting-mackey-hb9re/?trackingId=9HX4IsOmQ8etVgT9fFXRCA%3D%3D
The 3 Tiers of Contract Award Data in SAM.gov - https://www.linkedin.com/pulse/3-tiers-contract-award-data-samgov-neil-mcdonnell-bibpe/?trackingId=0Y%2Bm7H03T2GrVHySI%2BWGcg%3D%3D
GSA eBuy is a Powerful and Intuitive Acquisition Tool used by thousands of US federal agencies and Military Services Worldwide - https://www.linkedin.com/pulse/gsa-ebuy-powerful-intuitive-acquisition-tool-used-thousands-mackey-oi2of/?trackingId=dlEU%2FtNrD1YGuj%2FWl0DjDA%3D%3D
Federal Procurement Data System - Next Generation - https://www.fpds.gov/fpdsng_cms/index.php/en/
Forecast of Contracting Opportunities http://www.gsa.gov/portal/category/100122
Subcontracting Directory - https://www.gsa.gov/acquisition/assistance-for-small-businesses/find-and-pursue-government-contracts/seek-opportunities/subcontracting-directory-for-small-businesses
GSA Social Networking https://vsc.gsa.gov/education/gAudience.cfm#sn
USA.gov - https://www.usa.gov/
GSA.gov Small Business Assistance Resources - https://www.gsa.gov/acquisition/small-business
A-Z Index of U.S. Government Departments and Agencies - https://www.usa.gov/federal-agencies/a
Federal Acquisition Jumpstation - https://prod.nais.nasa.gov/pub/fedproc/home.html
Now you have your GSA MAS Schedule Contract: What's Next? http://www.gsa.gov/portal/content/121922
Marketing your GSA Schedule - http://www.gsa.gov/portal/content/121934
Acquisition.gov - https://www.acquisition.gov/
Additional Tools - http://www.gsa.gov/portal/content/121938
Additional Resources - http://www.gsa.gov/portal/content/126778
Eligible GSA Purchasing Agencies: https://www.gsa.gov/acquisition/purchasing-programs/gsa-fleet-automotive/eligibility-to-use-gsa-sources
Review Agency Sales - https://www.usa.gov/
Working with GSA - http://www.gsa.gov/portal/content/105199
Ways you can sell to government https://www.gsa.gov/sell-to-government/step-1-learn-about-government-contracting/ways-you-can-sell-to-government?topnav=
Procurement Technical Assistance Centers (PTACs) https://www.aptac-us.org/
GSA Small Business Support by State https://www.gsa.gov/contactgroup/small-business-support
How can I find upcoming contracting opportunities? https://www.gsa.gov/small-business/small-business-resources/government-contracting-factsheets
How do I market to the government? https://www.gsa.gov/buy-through-us/purchasing-programs/gsa-multiple-award-schedule/mas-roadmap/schedule-contractors/marketing-your-schedule-contract
Can I work together with another contractor? https://www.gsa.gov/buy-through-us/purchasing-programs/gsa-multiple-award-schedule/schedule-features/contractor-team-arrangements
How can I connect and communicate with other GSA vendors? https://buy.gsa.gov/interact/
Access the FAR https://acquisition-staging.gsa.gov/
GSA Interact - GSA Interact helps industry and government better communicate and learn from each other in order to build more successful business partnerships.https://buy.gsa.gov/interact/
GSA Upcoming and Events https://www.gsa.gov/about-us/events-and-training/gsa-events?gsaredirect=events
FAS Schedule Sales Query Plus (SSQ+) https://d2d.gsa.gov/report/fas-schedule-sales-query-plus-ss
GSA Vendor Support Center - The VSC is your primary resource for information on administering and marketing your new Schedule contract. https://vsc.gsa.gov/vsc/
USAspending The official open data source of federal spending information,
including information about federal awards such as contracts, grants, and loans. https://www.usaspending.gov/
GSA MASS MODs - https://mcm.fas.gsa.gov/cmservlet/massMods/initialView.htm;jsessionid=-vkkY2xAdOUBXn80ieym8Ecv3-t-KTmAz0Az-Av7.mp1
Marketing your MAS contract https://www.gsa.gov/buy-through-us/purchasing-programs/multiple-award-schedule/help-with-mas-contracts-to-sell-to-government/requirements-after-getting-a-mas-contract/marketing-your-mas-contract
GSA Sales to State and Local Government - https://www.gsa.gov/buy-through-us/purchasing-programs/programs-for-state-and-local-government
GSA eLibrary - Source for the latest GSA contract award information https://www.gsaelibrary.gsa.gov/ElibMain/home.do
SAM.gov - Required to update each year - https://sam.gov/
A living and evolving guide to the application of Artificial Intelligence for the U.S. federal government. https://coe.gsa.gov/coe/ai-guide-for-government/print-all/index.html
Generative AI and Specialized Computing Infrastructure Acquisition Resource Guide https://itvmo.gsa.gov/genai/
AI Center of Excellence. https://coe.gsa.gov/coe/artificial-intelligence.html